Digital Marketing Course 📱
Learn how to position brands and projects in the digital world with practical tools and real-life case studies.
01
What is it and what is it for?
Digital Marketing is the set of strategies and tactics for promoting products and services through online channels (search engines, social media, email, websites, and apps). It allows you to segment audiences and measure them in real time to optimize results (increased reach, leads, and conversions).
02
Who is it for?
Entrepreneurs, professionals, and students looking for applicable skills: attracting customers, positioning brands, and making decisions based on data. No previous experience required.
03
How does it work?
Online practical classes (live + recorded).
Real project applying what has been learned.
Certification upon completion and action plan for your business.
04
What you will learn with us
Digital channels and media: SEO/SEM, social media (organic + ads), email marketing, content (web/blog), apps, and display/native advertising.
Segmentation and measurement: audiences by interest/behavior and tracking of key metrics.
Comprehensive strategy: from research to content scheduling and continuous optimization.
05
Strategies and techniques
Fundamentals and sales funnel 🧭🛒
SEO (organic search) and SEM (Google Ads, PPC) 🔍💸
Content marketing (web/blog, copy, storytelling) ✍️🗒️
Social media (Facebook, Instagram, TikTok, LinkedIn: organic + ads) 📱📣
Email marketing (segmentation, automation, nurturing) 📧⚙️
Affiliates and collaborations 🤝
Analytics and optimization (KPIs, A/B testing, reporting) 📊🧪
06
Tools you will use
Google Analytics 📊
Google Ads 💸
Meta Ads (Facebook & Instagram) 📢
TikTok Ads 🎵
LinkedIn Ads 💼
Instagram (organic and ads) 📷
Facebook (organic and ads) 📘
X / Twitter Ads 🐦
Social media managers 📱
Email marketing platforms 📧
Metric Dashboards (Deliverable Templates) 🗂️📊
Contact
Accredit your teaching experience and earn your degree with expert guidance.